Isetan-Mitsukoshi has tied with the largest travel agency, JTB and parcel delivery firm Nittsu in a new joint venture called Fun!Japan Communications. JTB owns 50%, Nittsu 40%, and Isetan-Mitsukoshi the remainder.
The new business is a recommendation and ordering service for inbound tourists, promoting Japanese products for order before, during and after a visit to Japan. (The website is not yet available.)
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