METI estimates that cross-border e-commerce sales from Japan to China will hit ¥2 trillion by 2019, up from ¥795 billion in 2015 – a figure that jumped by a third from the year before.
Multiple companies, notably apparel retailers and brands, are now setting up online stores in Chinese, with some targeting online sales before entering the Chinese market with physical stores.
For more Japanese retail analysis, visit JapanConsuming.com